Search Engine Optimization is a vital tool for your success online.

You’re website looks beautiful, but what does Google see when the search engine looks at your site? Is your site visible or invisible to Google when it comes to Search Engine Optimization. At Nautilus Designs, we use several approaches to Search Engine Optimization for your site.

Reviewing/Editing your Code

How your back-end code is written is extremely important to Google. What might look beautiful visually might be a virtual jungle to Google. Employing the knowledge acquired through Google’s references, we can custom-tailor your programming so that Google can read your site quickly and easily.

Google Analytics / Google Webmaster Tools

We also use the power of both Google Analytics and Google Webmaster Tools to study the traffic moving through your site so that we can continually fine tune your website for your target audience.

Google Analytics provides detailed demographics of your users’ habits on your site. What page is most visited? Did the user effectively move from one page to the next? What state is your traffic coming from (if you are trying to regionally narrow in on particular area)?

Google Webmaster Tools provides Google with up-to-date information about your site. How many pages are on your site? How often does your site get updated? Google Webmaster Tools is the bouy in the Google ocean, alerting Google to any changes you make, in near real-time. It also helps us address any missing pages or other pages that Google can’t read.

Google Places / Yelp placement

If you are a retail, or need to establish your place of business on Google and/or yelp (we prefer both), we can help with this part too. By incorporating the right information on the right screen, we can have you established in both locations in no time. Need your business also to be on TripAdvisor? We can take care of that too.

Reviewing content

After the back-end programming is finished, we can set up a plan to help you slowly integrate various SEO words and sentences to increase the likelihood of a customer/client finding you on the world’s most-used search engine.

We believe that nobody knows your business better than you. That’s why we are just the facilitator of the information. We will sit with you to find out just what phrase / word / sentence is the best for your business.

Search Engine Marketing (SEM) / Pay Per Click (PPC)

If you want to step into the realm of paying for marketing on Google, that’s where Pay-per-click comes in. We can help establish a finite list of criteria that meets your budget to help bring in more business through the use of Adwords.

We will meet with you on a monthly budget to help fine tune and craft your marketing message. Your ads will appear both in the “sponsored” areas of Google along with various 3rd party websites that incorporate Google ads. While there is an additional investment, paying for ads can be an effective way to get your message out.

"With Haydn's help, the amount of business I attract through the internet has increased because he knew how to make the site more accessible [to Google] by getting it closer to the top of the search result page, with just a few simple suggestions. "-Leaza Haydock, Awaken Your Body